EDYPRO The company participated in the 42nd edition of Fiera In Campo, held in Vercelli, Italy, on February 22nd, 23rd, and 24th. This was the company's first time participating in this event, a meeting point for rice producers from across Europe.

Due to the proximity of the start of the cycle for many cereal crops, as well as vines, vegetables or fruit trees; the event is very useful for technicians and farmers to learn about the sector's innovations on varietal variability, agrochemical and biotechnological solutions, technology and machinery.

Three products stood out in particular at the stand of EDYPRO: COUPÉ REGENERATION PLUS, ROOT RICE y EDYFRUIT RICE. Visitors were able to learn firsthand about the benefits that smart biotechnology brings to their crops and the results obtained, through samples displayed at the exhibit.

The company was very well received by farmers, as well as by other exhibiting companies in the sector. As Arina Vovk, export manager of EDYPRO, “The fair has allowed us to welcome current distributors from different countries, as well as to establish business relationships with potential new distributors in other parts of Italy. Furthermore, it has been very rewarding to witness the results that farmers achieve with our products, as their satisfaction is our greatest reward.”.

Following his participation in this event, the technical director of EDYPRO This has presented the research team with a new challenge: finding solutions for very poor soils that lose their capacity for plant development and become unproductive land, a problem that is becoming more prevalent on the planet every year.