Arina Vovk arrived at the Marketing and Sales Directorate of EDYPRO almost 6 years ago with a background focused on Marketing Management.<\/p>\n
As fate would have it, he arrived in Spain at the exact moment when EDYPRO was looking for someone to take on the role of Head of Marketing and Export.<\/p>\n
And, as he states, "I continue to learn every day about biotechnology and marketing.".<\/p>\n
Since 2005, I have worked in marketing management for several companies in Ukraine. My last position was with a chain of opticians, where I launched the online store and loyalty programs, as well as conducting market research on new locations.<\/p>\n
My grandparents were farmers, and now my family still has a vegetable garden to maintain our connection to the land and the wonders of nature. In fact, since 2008 I've been exploring new possibilities for starting my own agricultural business, but it never materialized.<\/p>\n
My arrival in Spain was pure chance. I met Vicente Puchol just as they were looking for someone to take on the role of Head of Marketing and Export.<\/p>\n
I was selected for my experience in marketing and sales, my fluency in several foreign languages, and my affinity for agriculture. I successfully completed the selection process and the trial period, which was quite challenging due to the need to adapt to both the company culture and the cultures of the countries where the company operates. And here I am, still learning every day about biotechnology in agriculture and marketing.<\/p>\n
I started out as Head of Marketing and Export, and once I was trained, my area of responsibility was expanded to encompass all sales, both national and international.<\/p>\n
I now manage several people at the national and international levels who interact with clients daily. This allows me to set new objectives and develop action plans to achieve our goals regarding markets and crops.<\/p>\n
Our primary function is to understand market needs and tailor our offering (biotechnology solutions) to reach the largest possible number of farmers and technicians. In our company philosophy, sales are a direct result of on-site support, providing solutions to the needs and challenges our clients face.<\/p>\n
Therefore, we work to train the technicians of our collaborators\/distributors and the farmers in the optimal use of our biotechnological products while disseminating the results we are obtaining in the field.<\/p>\n
Our aim is to make agriculture a profitable and sustainable activity, while achieving residue-free fruit production with outstanding organoleptic characteristics.<\/p>\n
Our experience shows that our best customers are those who want to have a champion crop and are willing to pamper their crop and anticipate difficulties.<\/p>\n
Our priority is sustainable sales that stem from a relationship of trust with the customer; therefore, customer service is the epicenter of my activity.<\/p>\n
Our goals are to position the company as a leader in biotechnological research for cutting-edge organic and residue-free agriculture, as well as to communicate the results we achieve in the field.<\/p>\n
As well as strengthening EDYPRO's international presence and structuring the commercial and distribution network by crops and areas.<\/p>\n
The most important values for me are:<\/p>\n
At the same time, we would like to highlight that we are pleased to work with products that meet our standards, especially when the farmer who knows our products "sells them to us," sharing his satisfaction and the benefits that the product and\/or treatment provided him.<\/p>\n
With significant growth based on the 3 pillars of our activity: research, results and quality.<\/p>\n
Ensuring that the end consumer values and recognizes the organoleptic quality of the fruits treated with our biotechnology, which is supported by recent studies published in the media.<\/p>\n
The aim is to highlight the quality and sustainability of European agricultural production, so that the end consumer is aware that \u201cOrigin Europe\u201d is a guarantee of residue-free fruit with outstanding organoleptic parameters.<\/p>\n
In this process, the EDYPRO family will grow significantly, both in the number of employees and in the number of collaborators\/distributors, technicians, and farmers loyal to our brand and our philosophy.<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Arina Vovk lleg\u00f3 a la direcci\u00f3n de Marketing y ventas de EDYPRO hace pr\u00e1cticamente 6 a\u00f1os con una formaci\u00f3n centrada en la gesti\u00f3n del Marketing. Casualidades de la vida, lleg\u00f3 a Espa\u00f1a en el momento justo en el que EDYPRO buscaba a una persona que asumiera las funciones de responsable de marketing y Exportaci\u00f3n. Y, […]<\/p>\n","protected":false},"author":1,"featured_media":12557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-9098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"acf":[],"_links":{"self":[{"href":"https:\/\/edyprobiotec.com\/en\/wp-json\/wp\/v2\/posts\/9098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edyprobiotec.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edyprobiotec.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edyprobiotec.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/edyprobiotec.com\/en\/wp-json\/wp\/v2\/comments?post=9098"}],"version-history":[{"count":0,"href":"https:\/\/edyprobiotec.com\/en\/wp-json\/wp\/v2\/posts\/9098\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edyprobiotec.com\/en\/wp-json\/wp\/v2\/media\/12557"}],"wp:attachment":[{"href":"https:\/\/edyprobiotec.com\/en\/wp-json\/wp\/v2\/media?parent=9098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edyprobiotec.com\/en\/wp-json\/wp\/v2\/categories?post=9098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edyprobiotec.com\/en\/wp-json\/wp\/v2\/tags?post=9098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}