Vicente Puchol has a love for the countryside in his blood, as agriculture has been a part of his family for seven generations. His great-grandparents settled in the northern part of Valencia, and from there he developed a special ability to understand crops and create excellent products to treat them.

• What led you to dedicate yourself to the world of agronomy?

From a young age, I loved accompanying my father to the fields on weekends and holidays, and the days he left me at home, I would throw major tantrums. My family has always been involved in intensive agriculture, cultivating various vegetables, citrus fruits, other fruits, almond trees, vineyards, and olive groves. Since childhood, I've had the opportunity to learn about all kinds of crops. When I was 17, my father encouraged me to cultivate a field of tomatoes on my own, promising me all the net profit. I achieved a very successful crop, setting myself apart from other farmers. Studying Agronomy was an easy, almost natural decision. I specialized in plant physiology.

• And how did he end up researching and developing biotechnological products?

After graduating, I worked for three years as a sales technician for a company. There I realized that in precision agriculture there were no effective tools developed to ensure crops thrived under optimal conditions, unaffected by intrinsic and extrinsic factors, with the ultimate goal of achieving excellent yields.

I dedicated myself to researching this area, and with great enthusiasm, I set up my first laboratory in an empty family home. There, I developed products that I tested on my father's land. The need for large-scale production led me to design industrial manufacturing equipment.

• Did it seem like things were getting serious?

Yes, I needed more and more space, and in 1997 I set up Factory No. 1 to assemble the custom-made equipment, and in 1998 I started manufacturing. Since I worked as a self-employed technical assistant, I began recommending my products, and they became increasingly popular due to their excellent results.

In 2000, I registered the EDYPRO brand, and on July 10, 2003, we officially inaugurated Factory No. 2, dedicated to the manufacture of biotechnological products, in partnership with IMPIVA and CEEI. Here, we continue to create the magic of our specialized biotechnological products, which achieve outstanding results in the field.

• What is so special about EDYPRO products?

Our formulations help plants produce better, with a greater quantity of fruit and excellent quality, and of course, they are suitable for organic and residue-free farming. We investigate what no one else dares to. Companies typically focus on the problem within the crop, but we look for the root cause. Thanks to our knowledge and research experience, we achieve outstanding results.

We are pioneers, for example, in presenting a solution for rice cultivation that improves crop development by acting on different genes of the plant responsible for production at different times in its life.

We are the alternative to hormonal products. Our products result in excellent curds, superb fattening, perfect maturation, and extraordinary organoleptic qualities.

• Whenever we ask customers why they chose EDYPRO for their crops, they cite two factors: the efficiency of the products and Vicente's ability to understand the field. How important is his advice to the brand's success?

For me, the essence of this work is providing ongoing support to the farmer. It's not enough to simply sell them a product and then disappear until they need more. Our purpose goes beyond that; we strive to help them achieve excellent harvests. I enjoy identifying the crop's needs, advising on management, treatments, and the correct application of products, and being on hand to remind them when processes need to be repeated or when any other action needs to be taken.

I think many people only focus on the problems; I look for their root cause and try to find solutions to minimize the damage and prevent them from happening again. We have to be constantly innovating, since agriculture is constantly changing and new problems arise rapidly. We have to stay ahead of the curve.